Author's Profile

Michael Hardy has an experience of over 15 years in product marketing and he is the founder of Think Straight, a marketing firm in London. He is experienced in IT and web technologies and he has used the online technologies to market his products effectively. Mr. Michael spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency and online collaboration. At the company he was able to accelerate gains in business productivity. Mr. Michael holds a second degree in project managementfrom Leeds University.



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